Kentucky Fried Chicken seems to like being known for the weird food combos. First, the fast-food chain made the Double-Down in the US, then the Parmy in Australia, then the "Wicked Variety Bucket " in London and most recently, the Double Down Dog in Asia. Now, the company is exploring the coffee industry.
KFC has announced the Scoffee, a small European coffee cup made from a biscuit, surrounded by sugar paper, and created with a layer of white chocolate between the biscuits. As drinkers consume their coffee, the white chocolate will melt and the biscuit will slowly soften to the point where you can consume it.
The Scoffee was invented by the Robin Collective, a group of food designers who made a martini out of the moisture from Winston Churchill's War Room.
"Not only do the edible cups taste amazing, but they smell delicious too," said Robin Collective member Brandy Wright. "We've infused different cups with a variety of ambient aromas including 'coconut sun cream', 'freshly cut grass' and 'wild flowers'."
While this project may sound really silly to most consumers, it appears that KFC sees edible packaging as something to explore in the future.
"[KFC has] been experimenting with edible packaging to see if it could be a feasible product to bring to market in limited quantities and thought that if our customers occasionally like to have their cake and eat it, why wouldn't they want have their cup and eat it instead!" said Jocelyn Bynoe, brand manager at KFC.
While the Scoffee may seem to some to be fully ready, KFC doesn't believe so. The company plans to release the Scoffee later in the year to only a few stores in the U.K.