Music industry heavyweight Kanye West released his new album "Yeezus" to great reviews, but J. Cole's "Born Sinner" isn't lagging far behind. 

Los Angeles Times critics called J.Cole's sophomore album "the other end of the universe from Kanye West's latest - a quieter, self-examining rap record that's short on audacity but long on workman-like singles."

Arrogance goes a long way on rap radio today, but J.Cole shoes humility works just as well.

"Cole's not an especially charismatic MC, but he has a welcome self-awareness and good taste in backdrops. 'Crooked Smile' is soulful and rousing (even if he's too hard on his perfectly acceptable orthodontics), and "Power Trip," his bleary duet with the R&B Lothario Miguel, has small-hours gauziness," the LA Times reported.

Though the LA Times praised J.Cole's humble presence, critics said his lyrics were often forgettable. The LA Times gave the album 2.5 out of 4 stars.

West's album has received backlash over its title's religious connotation, but it will his music reportedly "feels like it was created by a higher power."

Randall Roberts of LA Times gave it 3.5 out of 4 stars:

Kanye is back with his hardest, most exhilarating release yet. He brings us some of his most ludicrous rhymes -- like his gentle request for French pastries -- and most personal stories to date, busting out what may be his most complete album at only 40 minutes. He leaves the listeners wanting more, but as the choir in 'On Sight' declares, 'He'll give us what we need / It may not be what we want.' 'Yeezus' may not be what the world expected, instead he gave us much more.

"Yeezus" is the rapper's sixth studio album and is predicted to sell 500,000 copies this week.

West's girlfriend Kim Kardashian gave birth to his baby girl this past Sunday.