Americans outraged about Ferguson Police Officer Darren Wilson receiving no indictment in the death of Michael Brown can protest by boycotting Black Friday shopping.

A Facebook campaign, #BoycottBlackFriday, asks would-be shoppers to sit out the traditional kickoff to holiday shopping. After weeks of protests (some that have turned violent) in Ferguson, Missouri and around the country, the boycott hopes to show the power of the consumer and what change can come from taking away business.

The Facebook page explains the campaign as a way "to galvanize economically and influence change in the politics of American Justice pertaining to Law Enforcement vs. Citizens." It refers to the recent unrest as the "New Civil Rights Movement."

Average citizens can't fund lobbyists to make real change, but big business has the deep pockets necessary to pay lobbyists to court government on such change.

"If we can rummage the pockets of big business demonstrating the power of our dollars to affect corporate bottom-lines, we can then force big business to lobby for us," the Facebook page reads. "Let us Boycott Black Friday and let it be known Excessive Force and Police Brutality are no longer acceptable... We too are Americans, and our lives matter."

Black Americans currently hold a buying power of $1 trillion, with that number expected to increase to $1.3 trillion by 2017, according to Nielsen. Black consumers consume 37 percent more television (meaning they see more advertisements) and make eight percent more shopping trips than average consumers.

The Civil Rights Movement during the mid-20th century used similar economic tactics to have their message heard including the bus boycotts and local business boycotts like the one in Birmingham, Alabama. Martin Luther King Jr. referred to this form of protest as an "economic-withdrawal program" in his "Letter From Birmingham Jail."