IBM announced on Wednesday that it would be collaborating with Twitter on decision-making involving data collected from tweets around the globe.

"Twitter has created something extraordinary. When you bring this together with other kinds of information and leverage IBM's innovations in analytics, Watson and cloud, business decision-making will never be the same," said IBM chief executive Virginia Rometty in a statement.

The technology company plans to help businesses forecast market trends and consumer interests on products and brands. The latest strategy is one of IBM's efforts to steer away from selling hardware and start selling cloud and data analytics products. The online social networking site will be training 10,000 IBM consultants to use the tweets for data analysis, according to the Wall Street Journal.

Last month, the company launched the Watson computer system, which can perform cutting-edge calculations, including language analysis and speech patterns. Businesses can upload their data and ask the tool questions regarding performance and the most profitable sector of the enterprise. Using artificial intelligence, the system will analyze the information and provide answers and visuals. It can also present predictions based on current trends.

Prior to the partnership with Twitter, IBM has also linked with Apple to upload IBM apps in iPhones and iPads for business clients. IBM expects the latest partnership will attract more customers.

"Here we are seeing an alignment of old tech and new tech companies. It is the second such deal that IBM has announced in the last couple months. They realize they don't have all the answers and a lot of other companies have asset offerings that can be matched well," said Scott Kessler, analyst at S&P Capital IQ in New York, to Reuters.

Since Twitter acquired social data provider Gnip in April, the company has taken a larger role in data analytics businesses. Just for the third quarter of this year, its mobile advertising division generated $41 million or 11 percent, of the company revenue.

With the new partnership, IBM is targeting companies handling sales, marketing and customer service.