Consumers will be able to upgrade their Pioneer electronics Dolby Atmos speakers and SC series home theater receivers when the appliance maker launches a new firmware computer program update for the equipment in 2014.
Pioneer's Elite SC receiver enables users to access electronics by reaching several television channels that operate the special effects needed to run the Dolby Atmos speakers, designed by Andrew Jones. According to Pioneer officials, the sound-enhancing equipment facilitates clear, powerful, and detailed wall-to-wall sound. The speakers also provide high quality, clear sound, resulting in a life-changing experience.
The machine's release points to the fact that Pioneer is at the top of the home theater system game, according to Chris Walker, Pioneer's director of audio and video product planning and marketing home electronics division.
"We've been at the forefront of every technology available for the home theater environment and we're making a point to have the Dolby Atmos technology into the latest products that will captivate and transport audiences with multi-dimensional sound," said Chris Walker. "To ensure the best Dolby Atmos experience possible, Pioneer not only produced a series of ultra-high end receivers dedicated for the task, but also appointed Andrew Jones, our top speaker engineer, to design a speaker system worthy of the Elite brand that can reproduce the sound quality that only Dolby Atmos can deliver."
"Dolby Atmos is the next step in home entertainment and it's really something you have to experience for yourself to understand how truly amazing it is," added Michael Crane, senior director of merchandising at the Magnolia Home Theater and Design Center, where Pioneer will sell the appliances. "We're looking forward to demonstrating the technology in our Magnolia locations through Pioneer's complete Dolby Atmos enabled system."
340 Magnolia Home Theater locations exist in Best Buy stores throughout the country.