While Lara Croft in "Rise of the Tomb Raider," and Amanda Ripley in "Alien: Isolation" might help offset the slight number of women in video games, interactive entertainment developers still had to face the issue of a lack of female representation at Los Angeles' Electronic Entertainment Expo, June 10 to June 12.
Ubisoft received the most flack when it announced that all of the characters in the co-op modes of its video game products "Assassin's Creed: Unity" and "Far Cry 4" would be men, according to The Dallas Morning News. While developers previously added female avatars to the video games, they noted technical limitations prevented them from equally representing both genders.
"The more women we have playing games, the more we will be able to have a balance between women and men in the games," Yves Guillemot, CEO of Ubisoft told The Morning News.
"It's boring that we're continuing to have this conversation," Belinda Van Sickle, president and CEO of the advocacy group Women in Games International told The Morning News. "I started in the industry 17 years ago and it seems like we're having the same conversation with the same responses from industry insiders, gamers and the media. It needs to be more substantive."
"Any character you create requires extra resources, gender aside," said Eric Hirshberg, CEO of Activision Publishing. "Any character that has a different look, voice, mechanics or way of moving, requires more work. ... "But that's not a reason not to do something. We create lots of different characters with lots of different movements."
Many tech companies held press conferences prior to E3.
Sony introduced new video game release such as Fluster Cluck while Microsoft confirmed capabilites for its kinect sensor-less Xbox One game console.