Nintendo won't allow their Wii U console gameplay appear on streaming services like Twitch because it's not "fun."

Polygon spoke with Nintendo of America President Reggie Fils-Aime about why the Wii U consoles won't allow their users to stream their gameplay live.

"We don't think streaming 30 minutes of gameplay by itself is a lot of fun," Fils-Aime told Polygon, adding the company isn't against Twitch.

"We're looking to do a lot of great things with Twitch," he said. "The Nintendo Treehouse Live at E3 that we're executing through Twitch is doing fantastic numbers....Your specific question of just purely streaming gameplay, what we've got to think through is, so what's fun about that? From a consumer standpoint, what's fun about it?"

Fils-Aime claims Nintendo wants gamers to share their experiences in a different way.

"For us, what we're doing at the Nokia theater with the Smash Invitational, we loved that streamed because that's where you are able to see how these players perform, the moves they make, you can learn something," he said. "That has value to us. And you can expect us to do more of that type of activity, highlighting our games and providing a forum for players to learn how to play better.

Fils-Aime used their "Mario Kart TV" as an example of a different way to share their gameplay.

"Kart is fun because its a highlight of the race," the Nintendo president told Polygon. "You can make some choices as to what parts are going to be shared. We think that makes it interesting, and obviously the meme of the Luigi death stare is wonderful when that comes out of that type of experience. But in the end we've got to make sure that it's fun."

You can read more of Polygon's interview with Fils-Aime here.