Abercrombie & Fitch shoppers will soon find more subdued, lit up company stores, after the company's signature dimmed, club atmosphere forced the company into its current financial struggles.

In order to keep up with other retailers and adapt to the times, Abercrombie is also planning on removing certain scents from fragrances, blinds from store windows, replacing its famous large logos with bigger-sized clothes, and substituting abs-heavy advertisements, after sales decreased over the past four fiscal quarters. Company profits also went down 77 percent, while sales at newly-opened stores internationally dropped 19 percent, according to CBS News.

As a result, the retailer will also sell black-colored clothes, and might even display life-size images in windows for marketing purposes.

A Nomura Securities analyst based in New York told Bloomberg that Abercrombie & Fitch used to set trends for the fashion industry. 

"In the past, it was the Abercrombie & Fitch way or the highway, because Abercrombie dictated what was cool," Simeon Siegel said. "There are other players that clearly changed that course, and you can either adapt, or you can die."

Abercrombie and Fitch's CEO told CBS News the company has a bright financial picture.

"This company is very sound," Mike Jeffries said. "Its customer is changing, and we're ready to change with her and him."

Investors like Engaged Capital previously criticized the retailer's low sales as part of a reported attempt to oust company CEO Mike Jeffries. Abercrombie's management strategy also resulted in employees' hostility toward other store workers.

People criticized Jeffries about comments he made to Salon.com in 2006 regarding the company's image.  

"Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don't market to anyone other than that," Jeffries said at the time.