WeChat instant messaging app is offering a generous 1GB cloud storage for users to store images, voice notes, documents and videos shared within the app.

WeChat, one of the popular instant messaging mobile apps, is bringing a new twist to the fast-growing messaging space by offering free 1GB cloud storage for its users. The new storage alternative on the mobile app can help low-budget smartphone users to store media content on the cloud and access it anytime. Cloud storage is also a feasible solution for mobile users to store important documents, pictures and videos, without fearing of loss and accessing it on multiple devices.

WeChat, which is operated by the Chinese firm Tencent, is the second largest mobile instant messaging platform with more than 100 million registered users outside China. It ranks after the messaging giant WhatsApp, which recently surpassed 500 million monthly active users. The mobile app has seen a favorable response in India, where it was the second most downloaded app on iOS platform, last year. According to a third-party U.K.-based research firm Global Web Index, India has 41.8 percent smartphone users on WeChat.

"The 'Favorite Message with 1GB cloud storage' feature enables users to save their favorite memories in the form of texts, videos and picture format without having to compromise on their device space and, also enables them to access these with just one touch whenever they want," Tencent India Vice-present, Marketing and Business Development, Nilay Arora, said in a statement, Tech Firstpost reports.

Cloud storage option isn't completely new to the mobile messaging space, as BlackBerry owned messaging platform BBM offers Dropbox integration, which lets users share large files directly from the app.

WeChat is available on all major mobile platforms including Nokia X, Android, BlackBerry, iOS, Symbian and Windows operating systems, as well as Mac OS X. The app is available for download for free, but offers in-app purchases of sticker packs, which is the source of revenue for the company.