Google's latest endeavor might change the way we use smartphones for good.

The tech giant showed Project Ara in its very early stages during an event in Santa Clara, Calif., this week, according to CNN.

Project Ara is a modular smartphone comprised of pieces that can be removed and swapped out. Rather than a single slab of metal that requires the purchase of a whole new device for a true upgrade, Google's Ara is multi-functional - old batteries can be replaced and updated individually. If a new feature or better camera is released, customers can buy that particular piece, rather than throwing out the entire phone for a new model. The interchangeable components on Ara are held together by a magnet.

The company didn't specify how much the smartphone's price tag might be, but hinted that production costs ran between $50 to $500 per device, depending on the model, CNN reported.

Consumers can buy the phone in three different sizes - from mini to "phablet," - all of which will run on the Android operating system.

Google developers and executives said Project Ara strives to create a customizable smartphone that lasts longer than other devices. An Ara can reportedly last up to six years, slimming down on electronic waste while saving the buyer money that might otherwise be spent on a pricey upgrade.

Additionally, customers could purchase pieces from third party module companies and creative startups. The components could feature specialized hardware or professional-level apparatuses.

Google plans to sell the smartphones through an online store. CNN reported the company is considering a series of pop-up shops to sell the product as well.

This project is the product of Google's Motorola mobile division purchase, which set it back a cool $2.9 billion. When the tech giants made the deal, Google also picked up Advanced Technology and Projects Group, a lab where innovators come up with futuristic products.