Twelve blissfully ignorant women were tricked into being part of a new reality series about competing for Prince Harry's hand in marriage, Press Trust of India reported.

"I Wanna Marry Harry," Fox's newest dating show, was projected to be a competition for the younger brother of Prince William while the women stayed at his Englefield House in Berkshire. 

However, the big twist was that the dozen female contestants were rather going to woo the British Royal's lookalike, not Harry himself.

Claiming that Harry was in search of an American bride, the 12 women were duped into the program through a series of lies.

Harry, the fourth in line to the British throne, was the promised official prize for the 12 single American women traveling to Britain.

But Matthew Hicks, a lookalike, who is not in line for anything except the starring role in the dating show, was all they were eventually going to get, the Los Angeles Times reported.

The official description of the show reveals, "An average English 'bloke' is given the royal treatment and an upper crust makeover before meeting 12 single American women searching for Prince Charming. Will he be able to convince them he's regal? And if he does, will they fall for the crown, or fall in love with the real him?"

According to PTI, the reality series premieres in U.S. on May 27.

Having been shot late last year, the program was secretly filmed at Englefield House.

Throughout the filming of the program, the contestants spent a whole week with Hicks, an astonishingly close Prince Harry lookalike, PTI reported.

The series is a twist on another Fox show, Joe Millionaire, in which money-hungry women were enticed into a dating show. While the prize was promised to be a millionaire, the result, in fact, turned out to be just a penniless working-class man.