Blogger Rachele Cateyes posted a picture of herself in a bikini online to encourage other women to love their bodies. But Cateyes, 31, never anticipated her picture would be used as a "before" image in a diet company's Facebook advertisement.
Now Cateyes and thousands of her blog followers have started an online campaign to get the pictures removed and to call the diet company out on using her picture without her permission.
Cateyes, from Milwaukie, Oregon, originally posted the bikini picture to her "Fat Babe Designs" blog last July. In the picture Cateyes wrote she felt, "glorious and glamorous all at the same time." She wanted to share how she felt with the rest of the world.
"Wearing a bikini as a fat woman is an act of rebellion," Catayes wrote on her blog. "I wore my stretch marks as ribbons of honor and let the sun kiss my lumpy thighs and arms without a care in the world."
Her coworker and blog followers told her they saw her on Facebook. One coworker said she saw a picture with a caption that read: "Why women should never diet like a man." Another said: "How to cut down on your body fat," Cateyes wrote.
Cateyes was devastated over being represented in such a body-shaming way when she felt so beautiful in the picture.
"It was a terrible, crawl in the hole feeling and I realized that this ad is everywhere and being seen by lots and lots of people," Cateyes wrote. "Meaning that this disgusting, terrible f-----g diet company is making money off my body."
She contacted the company, allegedly named Venus Factor, which she thought was responsible for the advertisements. But even after Facebook removed the pictures they began popping up on other websites.
Cateyes then sent a Facebook message to the company saying they stole the pictures from her.
The company's response read: "We have no control over it. You need to contact the people who specifically put this on his website," according to KGW.com.
Cateyes is continuing her efforts to get the pictures removed, posting her story on Twitter, Instagram, and other social media sites. According to KGW.com, the advertisements are still online, however the link to the diet company's website has been removed.