The new Google "Talk to a Live Rep" feature is now being tested by the American software giant. This innovation was spotted by numerous users, who shared what they saw on X (formerly called Twitter).

Talk To a Live Rep: New Google Feature Calls Business, Waits for Available Representative on Your Behalf!
(Photo: SEBASTIEN BOZON/AFP via Getty Images) This illustration photograph taken on October 30, 2023, in Mulhouse, eastern France, shows figurines next to a screen displaying a logo of Google, a US multinational technology company.

They said that the new Talk to a Live Representative is quite similar to Google Pixel's "Hold for Me" feature, which is exclusive to the tech firm's Android smartphones.

Thanks to the arrival of the new Talk to a Live Representative, Google users who don't have a Google Pixel smartphone can now take advantage of a new feature that will call a company and wait for an available rep on their behalf.

New Google Feature Calls Business, Waits for Available Representative on Your Behalf!

According to Tech Crunch's latest report, the new Google Talk to a Live Rep feature is currently available in the United States. However, only selected users who joined Search Labs can access it.

Those who are able to access it said that the new Talk to a Live Rep is available on the Google app for both Android and iOS, as well as Chrome on PCs.

Although this new Google feature has many similarities to Google Pixel's Hold for Me, tech enthusiasts said that it has one advantage over the latter.

Unlike the Hold for Me, the new Talk to a Live Rep feature allows Google's systems to navigate the user's phone tree. It will be the one calling the user back when a customer representative is already available on the line.

This is more effective compared to the Hold for Me feature, which can only be activated once a user is already on hold and waiting for a customer service representative to answer.

Read Also: Google Upgrades Bard AI's YouTube Extension To Better Answer Questions About Videos

How to Access Google Talk to a Live Rep Feature

Talk To a Live Rep: New Google Feature Calls Business, Waits for Available Representative on Your Behalf!
(Photo: Leon Neal/Getty Images)
In this photo illustration, The Google logo is projected onto a man on August 09, 2017, in London, England. Founded in 1995 by Sergey Brin and Larry Page, Google now makes hundreds of products used by billions of people across the globe.

The new Google Talk to a Live Rep feature is accessible by searching for the company's customer support number via Google Search.

After that, a "Request a Call" button will appear. However, this will only happen if Google's new feature supports the company.

Google said that supported businesses include telcos, retailers, insurance providers, U.S. airlines, and other service companies. But there's a chance that this could expand in the future.

What's great about the new Talk to a Live Rep feature is that it will send SMS messages first to update you on the call's progress before calling you, as reported by The Verge.

Related Article: Google Chrome Update: Browser Gains New Features, Including Generative AI