Ford is bringing the custom built 2014 Mustang GT used in the upcoming "Need for Speed" movie to the Barrett-Jackson Palm Beach auction house on April 12.

Ford, one of the biggest car makers around the world, is using one of its unique cars for the purpose of charity. The upcoming "Need for Speed" movie has built tremendous hype and now Ford is using that to raise funds for the Henry Ford Health System, a non-profit organization that provides health insurance and health-care delivery. The American car maker will be auctioning off the custom-built 2014 Ford Mustang GT used as the lead car in the "Need for Speed" movie, at the Barrett-Jackson Palm Beach auction on April 12.

Ford has a history of raising funds for charity through various methods. In December last year, the car maker announced that the 2015 Mustang will be auctioned off at Barrett-Jackson to mark its 50-year anniversary in January, 2014. The American muscle car was sold for $300,000 last month to help the benefit the Juvenile Diabetes Research Foundation (JDRF), an organization that funds the type 1 diabetes research.

The latest auction is likely to attract a wider audience, mainly for its starrer in the car-centered movie set to hit the cinemas, March 14. According to the car maker, Mustangs have shared history with film fraternity, appearing in more than 3,200 film and television casts over the past 50 years. The custom 2014 Mustang GT is one of kind, built purely for the movie and promotional events.

"Mustang was cast in a leading role of the movie with screen time equal to many of the actors," Steve Ling, North America car marketing manager for Ford, said in a press release. "Director Scott Waugh challenged our team to give this central character enough personality and American masculinity to take on some of the world's most exotic cars, just like in the popular Electronic Arts video game that inspired the movie."

The Ford Mustang GT will be different from the other models sold in the market because of its custom-designed wide-body rolling, 22-inch exclusive Forgiato alloy wheels, enlarged lower grille with new air intakes, and a twin-snorkel hood. Like showcased in the movie, the Mustang GT will feature a silver paintjob and also Kona Blue racing stripes along with angel-eye fog lamps in the grille.

"The new owner of this particular Mustang will take home a rare vehicle, and their bid will increase access to critical health care services," Ling said.

Besides the feature element of the event, Ford will also use the opportunity to showcase all-new 2015 Ford Mustang and 2015 Ford F-150. For the attendees, the car maker will offer ride-and-drive experience with Ford's top-class models, the Shelby GT500, Focus ST and Fiesta ST.