A recent study finds that Twitter's highly active users spend less time on the platform as they started tweeting less since Elon Musk took over the giant social network.
A study by the Pew Research Center shows the stark impact of the ultra-billionaire's acquisition of Twitter on engagement among users.
Twitter 'Most Active' Users Are Tweeting Less Now
This illustration photo taken on January 30, 2023 shows a phone screen displaying a post on Elon Musk's Twitter account stating "Yikes. Def not me" with an allegedly fake video of him promoting a new cryptocurrency scam shown in the background, in Washington, DC.
According to Engadget, a recent study gives us a glimpse at how the behavior of Twitter users has changed since Musk's ascension to the throne after buying the platform. A recent study by the Pew Research Center indicates that Twitter's once-vocal user base is tweeting less frequently in the era of the eccentric entrepreneur.
The study says, "Majority of highly active Twitter users continue to use the site" even as Musk took over the social media service. However, since he sat as the Chief Twit, these folks, who used to be active on the service, are now tweeting less frequently than before the Musk era began.
Six out of 10 adult Twitter users in the US say they took a hiatus of several weeks from the service in the last 12 months, the Pew Research Survey shows. On top of that, a quarter of these folks state that they will no longer use the Musk-owned social network for at least a year.
The Pew Research Center analysis finds that the top most active users are significantly posting less on the platform since the Musk takeover. Following the acquisition last 2022, the post frequency of active users has fallen by 25%.
Read Also: Elon Musk Appoints NBCU Ad Chief Linda Yaccarino as New Twitter CEO
Elon Musk's Twitter Takeover
WASHINGTON, DC - MARCH 09: Elon Musk, founder and chief engineer of SpaceX speaks at the 2020 Satellite Conference and Exhibition March 9, 2020 in Washington, DC.
Elon Musk, the billionaire entrepreneur known for his bold statements and spicy antics, has amassed a massive following on Twitter. His tweets frequently generate headlines, provoke discussions, and impact the stock market and crypto prices.
But in April 2022, he shifted from being a mere user to a shareholder of the giant social network. NBC News reports that the ultra billionaire confirmed on April 5 that he bought at least 9% of Twitter shares, leading to a board seat offered on the publicly-listed firm.
After this, the Tesla Chief Executive Officer (CEO) offered to purchase the giant social network for $54.20 per share or $44 billion. It was a shocking move to many as it was well above the stock price of the tech juggernaut.
Twitter accepted the offer. But Musk holds back, citing spam and bot issues, which he accused Twitter of covering up. The social network then brought Musk to court to proceed with the acquisition.
Before the verdict came, the billionaire acquired the tech giant, taking over Twitter on October 28. Since then, a lot has changed. The blue check marks are now for sale, and half of the workforce has been laid off.
Related Article: Tucker Carlson To Relaunch Show on Twitter After Accusing Fox of Fraud, Contract Breach
