An NFL Playoff Wild Card game is airing exclusively on the streaming service Peacock for the first time, the league and NBC Universal announced.
In other words, NFL fans must subscribe to Peacock to watch one of the upcoming Wild Card games.
NFL Playoff Wild Card Game To Air Exclusively on Peacock
ORCHARD PARK, NEW YORK - JANUARY 15: The NFL wild card logo is seen on the field prior to a game between the Miami Dolphins and Buffalo Bills in the AFC Wild Card playoff game at Highmark Stadium on January 15, 2023 in Orchard Park, New York.
The NFL announced that a thrilling playoff wild card game would be exclusively aired on Peacock, a popular streaming service. The historic event marks the first time a playoff game in the league will be available solely via a streaming platform.
As per ESPN's news story, the NFL has partnered with Peacock to bring fans an unforgettable football experience amid the ever-evolving landscape of sports broadcasting. So this time, fans can enjoy every play and touchdown in the NFL straight from the convenience of their preferred devices, whether on their mobile devices, tablet, or TV.
The NBC Sports Chairman, Pete Bevacqua, says, "We are thrilled to partner with the NFL on this industry milestone, bringing to Peacock the first ever exclusively live-streamed NFL Playoff game."
Meanwhile, the NFL Executive Vice President and Chief Operating Officer of NLM Media, Hans Schroeder, expressed the same excitement over the new partnership. He notes that they prioritize maintaining a wide reach for the games. And as such, they are working to expand the digital distribution of their content. They are exclusively airing an NFL playoff game on Peacock as part of their strategy.
Although NFL and Peacock did not disclose the terms of the agreement, The Wall Street Journal estimated that the one-year partnership is worth to the tune of $110 million.
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Which NFL Playoff Game Airs Exclusively on Peacock
TAMPA, FLORIDA - JANUARY 16: Leighton Vander Esch #55 of the Dallas Cowboys and Tom Brady #12 of the Tampa Bay Buccaneers embrace on the field after their game in the NFC Wild Card playoff game at Raymond James Stadium on January 16, 2023 in Tampa, Florida.
According to CBS Sports, Peacock will exclusively broadcast one of two wild-card games. The Saturday match on January 13, 2024, will be the first-ever live NFL Playoff game to stream solely online. On the other hand, NFL fans may still watch the Sunday night action via cable TV.
Besides the upcoming Playoff Wild Card game, Peacock snagged the rights to air a forthcoming match exclusively this December. Buffalo Bill vs. the Los Angeles Chargers will air solely on Peacock on December 23 at 8 pm. Despite that, CBS Sports notes that the match will still go live on NBC TV stations and NFL Plus on the localities of the competing teams.
NFL.com notes that Peacock is known for its versatile programming, including various sporting events. It streams live coverage of the Olympic Games, NASCAR, and the Premier League. On top of these, it is also home to Sunday Night Football, Big Ten football, and Notre Dame football.
If you are tired of these sports events, the streaming service also offers entertainment programming, such as "Mrs. Davis," "Bupkis," and "Praise This," to name a few.
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