A system of internet infrastructure is reportedly being developed by Apple. The new system is supposed to enable the company to allow their customers greater access to more content delivered over its own products and penetrate the television industry.

According to Apple CEO Tim Cook, delivering improved TV content to the consumers is one of the goals of the company and Apple has a "great vision" for offering TV content. He stated in a conference call last week that the company is preparing to launch new products this year and rumors claimed that this may be the start of Apple's venture into the TV industry, the Wall Street Journal reports.

Apple's services heavily rely to Internet connectivity. In October 2011, the company launched its iCloud services which enables the users to store and access data across different Apple products. On top of that, other services from Apple which is delivered over the Internet include the content that they dispense over the App Store iTunes. The need for bigger bandwidth and a more stable Internet network system for Apple will be more pressing than ever if the company decides to offer television services.

In September 2013, Apple hired Comcast executive Lauren Povo who has expertise in Internet service and cable service. In preparation with improving their Internet network, it also hired ex-vice president of technology department TV research Cable Labs Jean-François Mulé.

The new Internet infrastructure will build direct connections between the users to the data centers of Apple. This will allow the company to have more control on the quality of the data and the speed delivered to the customer.

The company is also reportedly tapping experts who have experiences in content delivery networks. Apple is exploring the idea of storing content which are frequently accessed by consumers such as movies or music to decrease the waiting time for a customer who's trying to access the content.