Just when everyone thought that the Nexus product lines are dead, an intriguing development suddenly emerges. It has long been rumored that Google will discontinue its previous brand.

The release of the Pixel and the Pixel XL is supposed to be the final nail on the Nexus coffin. The hype is simply overwhelming. The search engine giant has reveled in the fact that the company has finally manufactured a device it can call its very own.

Although the launching of the Pixel series may have given the iPhone 7 a competitive run, it does not actually guarantee that the new flagships have propelled Google at the top of the heap. In fact, the Mountain View-based group can be seeking for key elements to boost further its market shares.

Continuing the Nexus brand can be a sales strategy for Google judging from the positive receptions the company received for its respective units in the past. The truth is, no one has seriously inquired about the future of the items because the globe has been too excited and too keen to unravel the potentials of the Pixel.

With the forthcoming entry of the Nexus 7P product, the smartphone market is abuzz with different reactions. Perhaps the best thing to emerge out of this situation is Google's cool demeanor. The tech giant is letting it all play.

Whether uncertainty or confusion gets a bit into the heads of its fans and users doesn't really matter. With the entire buzz, it is definitely a win-win approach for Google.

Specifications for the new Nexus flagships include the presence of the Android 7.0 Nougat operating system. The devices will come in 5 and 5.5-inch frames. Basic storage will be 32GB. It is not yet known if there are models that are equipped with 64 and 128GB systems.

It is probable that Google will have HTC as the manufacturer of its upcoming smartphones. The new units have been codenamed Sailfish and Marlin.

On the other hand, Huawei will also have a joint venture with the search engine group as the Chinese company is slated to produce the next Nexus tablet.