BlackBerry revealed plans to set up a "security innovation center" in the Washington D.C. area to further boost collaboration with its government and corporate customers.

BlackBerry is making persistent efforts to regain its reputation as a leading wireless communication corporate entity. CEO John Chen revealed the company's plans to open a "security innovation center" in Washington D.C. area. Details on the precise location and the exact time-frame for the opening of the center were not revealed. Chen hopes to build the center to better collaborate with its government and corporate customers.

"We are committed to working with government and industry experts to solve some of the biggest challenges we face in securing mobile communication," Chen said while he addressed an audience of government officials at the CES 2014 conference in Las Vegas, Monday. "The Washington, D.C.-based security innovation center will be focused on creating lasting partnerships that will encourage ongoing dialogue aimed at making better products and policy."

BlackBerry's latest move is a step toward turning the sliding fortune of the company. The Canadian phone-maker has been making some transitions and changes in the company since Chen took over his position as the company's CEO in November, replacing the former leader Thorsten Heins. Last month, BlackBerry announced its partnership with Foxconn Technology to manufacture and design some of its devices and help in its bid to reinstate physical keyboards in its smartphone lineup.

The company has also appointed former Sony Ericsson and HTC executive Ron Louks as the president of devices and emerging solutions division in the company.

"Ron's a very creative guy," Chen said at his interview with Bloomberg at the International Consumer Electronics Show in Las Vegas, Tuesday. "I think he's more in touch with not only the technology and design to make a phone great but how people like the phone."