Qandeel Baloch, a Pakistani model and social media figure has been killed by her brother in an apparent honor killing for bringing "shame" to her family.

"I was determined either to kill myself or kill her," Muhammad Waseem, the brother, told local reports Monday. "Money matters, but family honor is more important."

He went on to tell media he drugged and strangled his sister as she had violated their family's honor with her social media posts, including a series of selfies with cleric Abdul Qavi last month.

"I planned this after her scandal with the mufti and was waiting for the right time," he says.

Waseem goes on to remark that he thinks he will be remembered with pride and honor, and by bringing honor to his family he has earned his place "in heaven."

"Girls are born to stay home and follow traditions. My sister never did that," he says.

Baloch, who's real name was Fauzia Azeem, first caught the public's eye after entering "Pakistan Idol", a local shoot-off America's "American Idol" talent show. Though she did not win, she did post a rant about the results that gave her more visibility on Facebook, which subsequently drove people to her Instagram and her other social media accounts.

Those accounts consisted of photos of herself in various states of undress, bearing cleavage or wearing bold lipstick. Described as Pakistan's Kim Kardashian, Quandeel divided opinion in the deeply conservative Muslim society.

More than 500 people die in "honor killings" in Pakistan every year, usually at the hands of relatives acting over a perception "shame" has been brought on the family.

Governments have deplored the practice but done little to stop it. Many Pakistanis have called for the passage of an anti-honor killing law aimed at closing a loophole that allows family members to forgive those responsible for such killings.

Pakistan, which is 97 percent Muslim, places second to last out of 145 countries with regards to gender disparity, according to the World Economic Forum's 2015 Gender Gap Report.