Facebook's march towards becoming not only the biggest social media company in the world but also the biggest tech company continues apace as the company successfully managed to push its photo sharing app Moments to the summit of the App Store on Apple and could be on its way to becoming the biggest thing of its kind in the long term. However, it is also important to point out that the way in whcih the company went about it could be termed a bit too bossy for anybody's taste.

According to a report on widely respected tech publication Tech Crunch, "Facebook is continuing its heavy-handed push to get users to install its private photo-sharing app Moments. The company's latest move - warning people some of their photos will be deleted if the app isn't installed - has managed to make Moments the number one app in the App Store. Users are being given a deadline of July 7th to move to Moments or download their Synced albums, Facebook warns. After that date, Facebook will delete the album containing their Synced Photos, it says.

Facebook is using notifications to spread this message, and further details can also be viewed from the Synced album's page on Facebook (if Moments is not yet installed). The company has also taken the step of actually emailing users and telling them to install the app, which is unusual, but necessary now that it has plans to delete their data."

The whole thing originates from the photo sync feature on Facebook with the help of which a user could sync the photos on his phone to his albun of Facebook and the company is going to discontinue this service on the 7th of July, as a result of which users needs to move to the Moments app in order preserve their precious photographs. The report goes on to say, "Of course, some Facebook users may not understand this, having long ago forgotten about the photo sync feature. It's possible that a portion may think that Facebook is actually threatening to delete their photo archives if they don't install Moments. Others are simply angry that they're being forced to install yet another Facebook app after being pushed to install Messenger."