Petsmile is a new toothpaste for dogs, cats and ferrets made by the same company that created Supersmile for humans. Most pet toothpastes in your local pet store specify whether the product should be used on dogs or cats, but Petsmile's London broil flavor hopes to end the separation of canine and feline. Imagine, one toothpaste for both Fido and Fluffy. Cats and dogs, united by truth, liberty and beef-flavored paste.
And the best part? You don't even have to stick your finger in your pet's mouth! You can just apply the paste to your pet's favorite toy and let them do all the work.
"The formula in Petsmile uses the same proprietary ingredient as Supersmile, Calprox, that cleans and whitens without harsh abrasives," the company wrote on its website. "It works by gently dissolving the protein pellicle, a thin layer of protein that forms on the surface and acts like a magnet for plaque and stains. That's why with Petsmile, you don't even have to brush your dog's teeth."
DISCLOSURE: We did receive free samples of Petsmile to test out.
Kalisi, the German shepherd from our Ruffwear Updated Grip Trex boots review, was first. Her human, Gina Masilotti, a former HNGN entertainment writer, and her dad used one of the sample packets on Kalisi. Masilotti said that Kalisi has had her teeth brushed "a few times" in her three years as a dog. "She doesn't love it, but she tolerates it if she's tired," Masilotti wrote in an email.
Kalisi didn't mind the toothpaste or attention to her mouth at all. She "tasted" and licked the paste a little more than she would have, Masilotti wrote, but she allowed her humans to give her the toothpaste, as "she seemed to like it."
Masilotti concluded that she "would recommend this product as she didn't seem to mind the flavor, it was easy to use, her breath smelled better afterwards and her teeth looked cleaner after one use."
That sounds like an A+ for PetSmile!
Next, domestic shorthairs Itchy and Chula took one for Team Cat. Itchy is a very curious, gregarious kitty, so it wasn't a shock that he enjoyed the paste. Chula on the other hand... well, the normally skittish and suspicious little lady took one whiff and decided that was enough for her.
Check out Itchy's and Chula's opinions on PetSmile.
As you can tell from the video, we were a fraction freaked out by the way Itchy was working his mouth. At first, we weren't sure if he had a reaction to the paste or if some of it was still stuck. Masilotti said that after application, Kalisi was licking her chops as if she had peanut butter stuck on her tongue, but that "she didn't seem to mind it."
We've come to terms with the licking and figure it is a part of the paste spreading and tartar removal, but we have an email out to the public relations rep just to confirm that everything is A-OK.
EDITOR'S NOTE: Daria Delucca from 5W, the public relations group handling PetSmile, emailed us right back. "Not all pets will have the same reaction to this product," she wrote. "It's possible that these pets weren't used to having that kind of consistency in their mouths. But it is totally normal!"
Petsmile has a solid four-star-rating on Amazon, with customers raving about how well the paste prevents tartar, removes preexisting tartar and even removes enamel stains after just a few uses. No one on Amazon mentioned the "peanut butter dance," but the $25 price tag for a 4.5 oz. bottle was lamented by a few.
That is a lot of money, but considering the thousands of dollars doggie dental work can cost you or the havoc on your fur-baby's health that plaque and mouth germs can cause, $25 seems like a drop in the bucket.
Has anyone else tried it? Tell us what you thought in the comment section below!
And if you still aren't sure about this whole brushing your animal's tombstones, listen to the full interview with Truitt who gave us the skinny on pet dental care. She started by answering, "Why is pet oral care so important?"