One of the highlights of the first season of the Netflix comedy series "Unbreakable Kimmy Schmidt" was actor Tituss Burgess. During one episode in the first season, Burgess unforgettably performed a show-stopping song called "Peeno Noir," and now he is getting his very own brand of Pinot Nior called Pinot by Titus.
In the sixth episode of "Unbreakable Kimmy Schmidt," which was created by Tina Fey and stars Ellie Kemper, Burgess' character wanted to pursue his big dream of being a musical star. To achieve these goals, he makes a music video that is an ode to the black male penis. The video took off and was one of the most popular things from season 1 of "Unbreakable Kimmy Schmidt."
"Caviar, Myanmar, mid-sized car/ You don't have to be popular/ Find out who your true friends are/ Peeno Noir," Burgess sang in the episode.
"When we started to shoot this thing, we didn't really have a track. We didn't really have a song. All we did was play a beat back at Tituss, and as we shot him he would just do these lines," Jeff Richmond, the show's composer, told Entertainment Weekly last year of the Peeno Nior number. "We had all these video elements, but it wasn't a song yet. It wasn't a song until we got in the edit room and we wrestled it together."
The Broadway veteran took to his official Instagram account to announce the exciting news about his own brand of the red wine Pinot Nior. "To be enjoyed by all the fabulous Kings and Kweens. Pinot makes things fun. xo Tituss #PinotMakesThingsFun #PinotByTituss @PinotByTituss www.pinotbytituss.com," the actor captioned a video of the wine.
When on the website, Burgess greats fans with a hilarious greeting message of "Are You Over 21?" where the options are "Yaaaas" and "No." The wine can be ordered through the site, is available in 27 different states and can be ordered by the bottle or in cases. Each bottle costs $24.99. There is not much information about the wine itself, except for the fact that it is a 2014 Pinot out of a winery in Santa Barbara, Calif. Fans who want more information about the Pinot by Tituss can subscribe to a newsletter to keep up to date on news and updates regarding the Piont Nior.
The second season of Netflix's "Unbreakable Kimmy Schmidt," which also stars Jane Krakowski and Carol Kane, premieres on April 15 on the streaming site.
Orders for Pinot by Tituss will start to ship out to customers on March 14.
A video posted by Tituss Burgess (@titusssawthis) on Mar 3, 2016 at 7:42am PST