The days of waiting in long coffee shop lines and spending time drinking your morning cup of coffee may soon be over as there's a new way to get your daily coffee intake.
Have you ever wished you could get all the wonderful benefits of coffee without physically having to drink it? Well, wish no more because chewable gummy coffee cubes are officially a thing - and they're bound to be the latest caffeine trend. Not only are they easy, quick and delicious, but they actually work!
Go Cubes were first put up on Indiegogo in October and the fund-raising page has since raised more than $61,000. On Feb. 29, after going 300 percent beyond its original goal, Nootrobox launched the website and storefront for Go Cubes, making them officially available for purchase.
The cubes come in three flavors made from real cold-brew coffee, including Pure Drip, Mocha and Latte. The cubes not only make coffee convenient, as they can literally be carried anywhere you go, but the creators also promise that the gummies will enhance performance. Each cube contains half a cup of coffee and, even though the cheapest available option at the moment is six 4-packs for $20.70, that still works out to be about $1.73 per cup of coffee, which is much cheaper than most coffee shops.
While each cube contains 50 milligrams of caffeine, they're also jam-packed with ingredients called "nootropics," which are known for safely improving cognitive performance on things like exams, work tasks and stressful days. The cubes are also filled with vitamin B, L-theanine, folic acid, inositol and glucuronolactone.
The cubes have 35 calories and six grams of sugar each, but this is only because, according to Go Cubes, "the brain is actually one of the most aggressive consumers of sugar in the human body."
And, for those of you wondering, Go Cubes are also vegan!
Nootrobox co-founder Michael Brandt told BuzzFeed that he hopes Go Cubes will introduce consumers to the idea that "your smartness is something to be optimized."
"Own the fact that when you're going to get coffee, 80 percent of the time you're doing it to enhance your work abilities somehow," he added. "Wouldn't you want something more precise than coffee? That's our whole hypothesis here.... We're just trying to take over the world so that this is an iconic logo before anyone else can follow us. For every Coca-Cola, there's a Pepsi and a bunch of others. That's OK as long as we're the Coca-Cola."
