SEGA, the Japanese-based company best known for "Sonic the Hedgehog" and its old rivalry with Nintendo, is looking to get back on top of its game, but it can't do it alone. As such, it has invited fans and detractors alike to fill out a survey asking anyone willing to "Help us make our games better."
— SEGA (@SEGA) February 29, 2016
The survey is rather in-depth, asking respondents a variety of questions such as console ownership history, top three games across all platforms, favorite genres and favorite SEGA games. It goes so far as to ask respondents about SEGA overall and how they would rate the company, even asking what three adjectives one would use to describe the company.
There are various other questions included in the survey, all of which appear to allude to the possibility of some of its classic IPs being resurrected. However, one thing that has caught the eye of many respondents is Sega asking about their interest and preferences in mobile games - leaving many worried that SEGA could shift its focus from the console space and toward the mobile market.
SEGA asking its fans to take the survey is hardly surprising, however. Last summer Sega games CEO Haruki Satomi admitted that the company had lost its way and apologized to fans for betraying them.
"Sega in the '90s was known for its brand, but after that, we've lost trust, and we're left with nothing but reputation," he said. "We'd like to win back the trust and become a brand once again."
With that in mind, the survey can be seen as both a way for SEGA to get back on track but also a PR measure to get back in good graces with its fans.
This development also comes at a critical time for SEGA, which is celebrating the 25th anniversary of "Sonic the Hedgehog." To commemorate the occasion, SEGA is creating a brand new logo and its rumored that a new entry in the series (not "Sonic Boom: Fire & Ice") may also be in development.