Apple is showcasing a video trailer promoting an app for the first time in its App Store. The Clumsy Ninja, an iOS game, features a 1-minute trailer on the UK App Store, and it is likely to appear in other countries later today.  

People with Android smartphones can watch the trailer of a mobile app before downloading or purchasing it on Google Play Store, but the was not possible for iOS users. Besides giving a detailed description of the features of the app, Apple entertained only five static images to best describe an app in its Store. But Apple finally decided to change that by introducing its first video trailer for an iOS game, Clumsy Ninja.

The trailer is only available in the UK App Store for the moment but sources say that it will go live in the U.S. later today. This one-minute trailer of Clumsy Ninja was first spotted by Federico Viticci of MacStories. The game appears in the Special Features page of the app and lists under Editor's Choice of the week. The Clumsy Ninja is an iOS-based game created by NaturalMotion and uses "Euphoria" simulation technology to feature realistic, "rag doll" experience.

"Train him, throw him, tickle him, and even tie balloons to him. Everything you do will make Clumsy Ninja more skillful, and help him find his missing friend, Kira," the game description reads.

The addition of video trailers for apps and games in App Store opens room for developers to give a glimpse of the app before users can buy or download. It is still unclear how Apple will feature future app video ads. Will it leave it up to the developers to add videos if they want or are they going to restrict the video trailers to only the Editor's Choice of the week app, considering Clumsy Ninja appears in that list.

Whatever the case, we are bound to figure that out very soon.