Levi's has released a new jeans design that promises to enhance the butt. Called Wedgie Fit Jeans, it's a high-waist fit that could resemble mom jeans, but it's actually slim fitted through the hips and thighs for better support around the buttocks area. It also has a tapered leg opening so that the cut looks more tailored.
"The Wedgie was inspired by the way girls were wearing vintage Levi's," said Levi's Senior Vice President Jonathan Cheung via Mashable. "Just as the 501 CT was inspired by girls wearing the 501 a little bit slouchy, the Wedgie is inspired by girls [who] were downsizing a vintage 505 and wearing it very close and almost vacuum-packed to the rear-ends - hence the affectionate and cheeky name."
Don't be put off by the name, though, as the denim is made with a stretchable fabric that adds to its comfort.
"My first thought when I put the jeans on was that they were tight, but not tight like my go-to skinnies," said Rita Kokshanian, an assistant editor at InStyle. "These are 100 percent cotton, so there's no give when you first pull them on - something I'm definitely not used to. They're snug through the thighs and butt, and almost a little too tight at the waist."
"In addition to the magic they worked from behind, they made my legs look longer and defined my waist," said InStyle associate producer Katie Donbavand. "And you get instant cool girl points just by wearing them. In fact, one of the compliments I got was that I looked, 'very Brooklyn.' As for sizing, they do run a little small, so consider sizing up!"
Teen celebrity Kylie Jenner has also road tested Levi's Wedgie Fit jeans and posted photos of herself wearing them on Instagram.
A photo posted by King Kylie (@kyliejenner) on Jan 14, 2016 at 12:52pm PST
A photo posted by King Kylie (@kyliejenner) on Jan 14, 2016 at 12:58pm PST
