Mattell has given its iconic Barbie doll a new body. In fact, the company has released three new Barbie body types: curvy, tall and petite.
For years, the popular doll's small waist and long shapely legs received criticism for setting unrealistic body image expectations among young girls. In addition to the body changes, Mattell is also making Barbie more diverse by giving her new skin tones and hair styles, according to Time Magazine.
Mattell developed the new range of Barbie dolls for two years and has been introducing the changes since last year, according to Chicago Tribune. The company won't pull the original Barbie though, even as the new versions will be available in stores in March. The dolls are also available on its online store with pre-orders beginning Jan. 28.
"Barbie reflects the world girls see around them. Her ability to evolve and grow with the times, while staying true to her spirit, is central to why Barbie is the number one fashion doll in the world," said Mattell brand manager Evelyn Mazzocco in the press release. "We are excited to literally be changing the face of the brand - these new dolls represent a line that is more reflective of the world girls see around them - the variety in body type, skin tones and style allows girls to find a doll that speaks to them."
Behold, Barbie's new body shapes:
A photo posted by Barbie (@barbie) on Jan 28, 2016 at 10:27am PST
With 4 body types, 7 skin tones, 22 eye colors, and 24 hairstyles, we proudly offer girls more choices than ever. Learn more at Barbie. com and share your favorite dolls. #TheDollEvolves #Barbie A photo posted by Barbie (@barbie) on Jan 28, 2016 at 8:01am PST
Learn more about Barbie's new body in this video below: