Snoop Dogg's cannabis brand, Leafs By Snoop, is headed to the consumer market, according to Business Insider. Based in Colorado, the company provides a wide range of cannabis products, including edible foods infused with weed extracts, hand-weighed marijuana flowers and concentrates, reported CNN.
The rapper's branded line is now on sale in Colorado in many medical and recreational dispensaries.
Colorado legalized recreational use of marijuana in 2013. Snoop Dogg rolled out his line in a private party at Livwell's owner John Lord's suburban Denver home, noted the Huffington Post. Leafs By Snoop is in partnership with Livwell, a marijuana dispensary chain.
“Leafs By Snoop is truly the first mainstream cannabis brand in the world and I'm proud to be a pioneer,” Snoop Dogg said in a statement. “LBS is blazing a trail for the industry.”
"From the flower, to the concentrates, and edibles - it's all hand-picked by yours truly so you know it's the hottest product out there. It's the real deal and you gotta get out to Colorado to try it first!" he added.
The flowers come in eight strains: four indica-dominant hybrids, three sativa-dominant hybrids and one high-cannabidiol strain. The cannabis-loving rapper selected the flowers based on their taste, effect, aroma and bud structure. There are also handmade edibles that are fair-trade premium chocolate bars made with activated cannabis oil, peanut butter gems, gummies, drops and fruit chews.
Snoop Dogg shared his inspiration behind forming the product line, saying, "Wherever my musical journey has taken me around the world, it's beautiful to see how chronic leafs are a common source of peace, love, and soul that connects us all," he said in a statement.
"Leafs by Snoop is my way of sharing the experience I have with the finest quality cannabis one could imagine. Let's medicate, elevate, and put it in the air," he added.
The product line will be sold exclusively at the licensed Colorado cannabis shop LivWell, before being rolled out to other shops towards the end of November, according to Business Insider.
Check out the products in the video below: