Coloring books, one of our favorite activities as children, are on an upsurge, and now the popular art brand Crayola is throwing its hat into the ring, according to Hello Giggles.
Crayola is now providing its adult clientele with a unique blend of images that are set to both stimulate the imagination and appease the adult aesthetic.
Crayola Color Escapes is the new line released in September, although it has just recently started to see attention in the media.
It offers users various kits with different pencils, markers and themed illustrations.
These 11x17 coloring sheets come in different themes, like Whimsical Escapes, Folk Escapes, Elegant Escapes and Patterned Escapes.
Some are saying that the new art kits are a great way for adults to alleviate stress in a safe and affordable way while also expressing themselves, according to Gizmodo.
"Recent studies show that stressed out, digitally overloaded adults want in on the fun, too," said Kim Rompilla, a marketing director for the company.
Though originally the kits were only supposed to be available for a limited time only, it seems they have struck a chord with the company or its consumers, as they will now be available for the "foreseeable future," according to the Huffington Post.
