Apple has finally presented the most awaited new iPhones on its Sept. 10 event, which happened to be a confirmation of all the rumors of the smartphone maker releasing a low-cost iPhone 5C and a high-end iPhone 5S equipped with a Touch ID fingerprint sensor.

The iPhone 5C comes in a variety of colors--green, light blue, gray, yellow and pink. It will cost $99 for 16 GB and $199 for 32 GB both on a 24-month contract.

Apple’s high-end upgrade iPhone 5S is pretty much similar to the iPhone 5 but will be equipped with M7, a new chip that will aid the phone get environmental data and measure motion. It will cost $199 for 16 GB, $299 for 32 GB, and $399 for 64 GB – all on a 24-month contract also. Users will have new color options which are gold, silver, and dark gray.

One great thing about this chic smartphone is it comes with a touch ID fingerprint sensor. This additional feature will enable the phone to recognize its owner’s fingerprint and use it to authenticate App Store purchases.

The low-cost iPhone 5C and the high-end 5S were launched Tuesday afternoon at Apple’s event in its headquarters in Cupertino, Calif. The company will start selling both models beginning Sept. 20. The tech giant will be releasing the phones that day in over 100 countries and on 270 wireless carriers.

Apple, known for producing first-class smartphones vevery year, has struggled in order to compete against cheap smartphones offered by its greatest rival Samsung, Lenovo, ZTE and Xiaomi – all of which has have already established strong customer bases in huge markets like China.

Samsung has set up a powerful lead in the global smartphone competition. Gartner’s estimates proved that Samsung has taken 31.7 percent of the global market in the most recent quarter.

At the event, Apple said iPhone 5C will have a plastic case; however, it will still have a metal frame. Jony Ive, Apple’s design expert, said in an advertising clip that the phone is “beautifully, unapologetically plastic.”

Van Baker, an analyst with Gartner, said using plastic should permit Apple to notably lessen production costs and persuade more cost-sensitive consumers worldwide without taking into consideration the quality of the product they suppose from Apple.