Silento’s “Watch Me (Whip/Nae Nae)” song and music video have become the latest hit on the Internet since the YouTube sensation stepped on the scene in April (five months after posting the video to his now famous song on YouTube), according to what the DanceOn #WatchMeDanceOn campaign CEO Amanda Taylor told billboard.com about the company TuneCore’s team-up with DanceOn that Taylor began in 2010 at her spot in New York City.
“I was trying to make a proof of concept that dance as a category was worth programming through YouTube and social video in general. YouTube ended up awarding us with a multi-million dollar grant," Taylor told billboard.com.
Silento, an Atlanta native, joins the ranks of Madonna, Guy Oseary and Machinima CEO Allen DeBevoise on the list of DanceOn’s dignitary founding members billboard.com reported.
The “Nae Nae” dance originates from the move done by classic RnB group TLC, also from Atlanta, in the 1990s, specifically in their video to their song “What About Your Friends.” The dance move called “The Whip” stems from rappers Lil B and Soulja Boy’s 2010 “Cooking Dance" song and music video. Rap group WeAreToonz also made a song in 2014 called “Drop That Nae Nae” that became popular around Super Bowl XLVIII and with Houston Rockets’ center Dwight Howard.
Rapper Fetty Wap, known for his current songs “Trap Queen,” “My Way,” and “679,” and rap group Migos also have songs that incorporate the cooking dance, which is based off of the movement a drug dealer makes with their wrist while "cooking" crack cocaine, according to hipwiki.com.
Lil B, also know as "The BaseGod," reportedly put and then removed a "curse" on Houston Rockets’ guard James Harden during this past NBA season and playoffs for reportedly stealing his signature cooking dance, USA Today reported.
Cleveland Cavalier, forward currently on the free agent market, Lebron James and his fellow teammates, free agent guard JR Smith, guard Kyrie Irving and free agent guard Iman Shumpert also did the cooking dance to rapper Chedda Da Connect’s song “Flicka Da Wrist,” a cooking dance that originates from the Cavaliers advancing to the NBA finals after beating the Atlanta Hawks in the league’s Eastern Conference finals, according to inflexwetrust.com.