(Photo : Elf-Moondance from Pixabay )

Dietary supplements are now more popular than ever. Recent publications revealed that 77% of adults in the US consume nutritional supplements, and with the current COVID-19 pandemic, this number could even be higher.

As you can see, there is a significant run-on dietary supplement, which makes it a highly competitive industry.

Starting a company amid the pandemic and with this saturated market sounds very challenging. However, a company based out of Texas still managed to create a successful company.

This business is named 'Huge Supplements,' a fitness and dietary supplements company, mainly focused on fitness and bodybuilding supplements.

They started in early 2020 and have already gained lots of traction with their innovative and high-quality supplements. Within a year, they reached astonishing numbers, for example, 100.000 customers and a 7-figure annual revenue.

However, how did they get so successful in a short period?

Huge Supplements strength and originality lies in their product formulas. They've ensured that every product includes only the best and most studied ingredients, plus the correct dosages.

They noticed that the current dietary supplements market was flooded with either underdosed products or contained the wrong ingredients.

Looking at the product formulations of Huge Supplements, you will notice that every ingredient has been carefully selected based on actual studies. They've made sure that the product is 100% transparent with no hidden ingredients.

The products they sell are primarily popular among young fitness and bodybuilding enthusiasts. If you go to the official Instagram of Huge Supplements you will see some popular influencers that actively use and promote the products.

There is also a large following on TikTok posting their experience with products like the Wrecked Pre Workout.

Next to creating well-dosed supplements, they also have products in their catalog that never have been produced, such as their Ecdysterone supplement, one of the best sellers. It's a naturally occurring ingredient found in spinach. However, this supplement is dosed 'correctly' and complexed with cyclodextrin, increasing absorption.

Some of Huge Supplement's fan favorites are:

• Wrecked - Pre Workout
• Ecdysterone - Muscle Builder
• Pump Serum - Stim-Free Pre Workout
• Huge BCAA - EEA/BCAA's
• Hibernate - Sleep Aid

They currently have over 25 different products on their website, ranging from protein powder, pre-workouts, muscle builders, and multivitamins. And inside information told us that they are working on even more innovative products.

With big competitors like for example Redcon1, Optimum Nutrition, and BSN, it's tough to earn market share. However, Huge Supplements still managed to do so, and they have big plans for the future.