Don't be shocked if you suddenly see a lot of pictures of puppy paws on your Instagram feed - it's for a good cause!

DOG for DOG, a company that helps dogs in need, sells dog products and uses its profits to help rescue dogs.

Every time someone hash tags #DOGforDOGpaws the company donates a bowl of dog food for a pup in need.

Here's some of our favorite #DOGforDOGpaws so far: