In the newly updated Google Maps app app for iOS and Android, “relevant ads” will be featured. With this, new feature, Google AdWords clients will be able to target smartphone owners. After you perform a search, the advertisements will appear at the bottom of the display.
The ads are completely filled with title, description, and a link to get directions. Users can tap or swipe to see more information whilst advertisers discern that a typical CPC charge can result with this is new click-type called, “Get location details.”
Additional information like, the business name, address, phone number, gallery, reviews and a lot more related to the ad can be seen when you click or tap the ad to get location details. Companies or establishments that will buy and make use of these ads can offer multiple paid (the first tap) and free (the saved details after the first tap) click actions for the possible clients.
The new update of the Google Maps may be more beneficial to both the users and the businesses as some actions will allow users to save business information for viewing in a later time, to share the information with a friend, and to start navigating all free of charge. Other actions will be paid by the advertisers such as those allowing the users to get the location details of their business, the get directions option to guide the users to their establishments, the click-to-call, and the ad headlines. Though they will need to pay, it may in turn generate more visits to their stores.
However, only two paid taps per advertisements will be charged as noted by Google AdWords.
Reporting does also exist for both sorts of actions, and can be strained by tapping the “click type” in the reporting screen.
Google initially launched this updated Google Maps version during this year’s developer conference, when strategy for Adwords location extensions that allows ads on the map and below the search box were announced.
This new “advertising experience,” as claimed by Google still needed to be proven, if it will be impressive for the users and the effective for the advertisers.
