As most online businesses are realizing that more people prefer to use their mobile devices to purchase online, many are now willing to invest just to have a mobile-compatible online shopping site. This is something that BloomReach didn’t fail to recognize as it offers big-data content optimization to boost sales.

BloomReach understands the things that people want, as far as navigation is concerned. This means search, click, and share. People will be directed to different while searching using a keyword, clicking the ad will direct them to a specific product page which contains other products that they might be interested. They can also share it to different social networking sites which will benefit the business as potential customers will see it in their news feed through a friend’s share.

Some of the major clients of this startup company are Neiman Marcus, Pottery Barn, ModCloth and Shutterfly, and Yahoo.

BloomReach is offering four features to businesses that want to have them build its mobile site: the What’s Hot, Predictive Search, Visual Browsing, and Cross-Device Retargeting.

The What’s Hot feature will allow your users to see a trending product section or app which are most likely what most people are buying during the same time they are browsing the site. The category is updated real-time.

The Predictive Search analyzes over 150 million websites and 1 billion user transactions which will then predict the next page that the user is most likely to visit next even if he had typed only a character or two. For instance, the buyer types ‘E’ then the predictive search will display ‘EBay’.

The Visual Browsing feature will recommend the user similar products compared to the product they are viewing at the moment.

The Cross-Device Retargeting will allow the site owners to see if a user had accessed the site through mobile or desktop or both. This will let them know which is the most common device used by the users when browsing the site.

BloomReach does not promise to make a new star an instant celebrity. It can only assist businesses in reaching out to potential buyers that prefer shopping through mobile.