The Entertainment Software Association, the ones responsible for operating E3 2013 reportedly called the Los Angeles Police Department to the expo today in an attempt to shut down Ouya, a third party game console developer who is at the conference to advertise their KickStarter-inspired system.

IGN reported on May 19 that Ouya would be set up in a parking lot across the street from the popular gaming expo in L.A. The company boasts itself as being a bit of an alternative to the largely corporatized gaming industry that is mostly run by Microsoft, Sony and Nintendo. Their setup outside of the expo is open to the public and requires no press credentials. They have told fans they can invite their friends and come experience their new gaming experience on the street.

Since the expo began, E3 officials have been trying to get rid of Ouya's presence outside. Founder Julie Uhrman tells IGN, "at 9 a.m. this morning, the ESA rented out the spaces in front of Ouya's display and parked semi-trucks in them." Uhrman believes this was a direct attempt to block the public's view of their Ouya setup across the street from the center.

In a counter-move, Ouya rented the spots in front of the ESA trucks and displayed Ouya banners. The move prompted the ESA to call the L.A.P.D. who showed up not too long after. However, their presence was mostly an empty show of force by the ESA. The police asked Ouya for their paperwork to display their banners. Once they found all of their permits were in order, they left without incident.

Urhman is, obviously, not thrilled about the treatment that her company is getting at the expo. Her plan was to increase Ouya's presence in the second day of the expo and feels this is the exact reason ESA turned up the heat on them today.

Ouya is not directly affiliated with E3 and is simply there to showcase their product in a game-friendly environment. Urhman has reached out to ESA on behalf of her product in an attempt to resolve the issue but they have yet to respond.

When IGN asked what she would do if efforts to stop them progress she simply said "If ten more trucks show up, we'll come up with another idea. I have a few up my sleeve."