Twitter CEO Linda Yaccarino shared her suggestion on how to win advertisers.
Chairman, Advertising Sales, and Client Partnerships NBCUniversal Linda Yaccarino speak onstage at the Hacking The Future Of Premium Content: Mr. Robot And Redefining TV Models panel at Liberty Theater during 2016 Advertising Week New York on September 28, 2016, in New York City.
During a recent meeting with the social media company's global team sales, Yaccarino said that if employees want to attract advertisers, they need to practice hand-to-hand combat.
This may sound like a joke, especially since the rumored cage fight between Mark Zuckerberg and Elon Musk is still expected to happen.
However, Yaccarino doesn't really prefer the actual hand-to-hand combat used by martial artists or other professional fighters.
Twitter CEO Suggests One Way To Win Advertisers Back
According to Business Insider's latest report, what the Twitter CEO meant by saying "hand-to-hand combat" is the method to persuade advertisers in person.
Employees walk past a lighted Twitter log as they leave the company's headquarters in San Francisco on August 13, 2019. - Twitter, on August 13, said that users would be able to follow a small number of interests the same way they follow people by the end of the year. The feature will be rolled out internationally as the one-to-many messaging platform makes a priority of being an online venue for conversations.
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If this is really effective, then it would definitely help Twitter. Earlier this June, numerous reports stated that the social media giant's ad revenue was down by 59% in the United States.
This revenue drop happened from Apr. 1 until the first week of May. This is because many advertising companies decided to pull out their funds from Twitter after Elon Musk purchased the online platform.
Yaccarino's latest suggestion on how to win back advertisers is a clear sign that the social media giant still has a long way to gain the trust of advertising companies again.
Twitter CEO Now Adjusting Her Role
The New York Times reported that Yaccarino wasn't able to completely handle Twitter's advertising efforts because of a contractual agreement with NBCUniversal.
Although this is the case, she was still able to repair the relationship between Twitter and Google.
Now, Yaccarino said that she would take a different position from Musk's rough relationship with the media.
She said that her strategy is to have great relationships with the media companies so that they can help Twitter advocate its business.
Of course, Yaccarino said that she's still aware of who is the boss; Elon Musk. If you want to learn more about the efforts of Linda to regain Twitter's advertising revenue, you can click this link.
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