(Photo : CDN and Website Performance in China)

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Are you seeking to increase the availability rate of your website's content in China? The task of making your website perform properly or even function at all is far from straightforward.

Long loading times, a result of distant delivery routes between two servers can be a considerable hindrance to businesses delivering content across borders, in particular between Europe and the China-APAC region.

To increase your content availability rate for China-based users, Content Delivery Network (CDN) helps to eliminate long load times, improve your website's overall performance and increase the traffic to your website in general as a result.

Why CDN is key to connecting Europe and China

Whether a user in China wants to access your European server-based content or vice-versa, long content loading times is a typical struggle. Public internet connectivity between Europe and China can often be highly unreliable due to the long travelling time between servers and your personal computer device. Therefore, using private lines like a CDN is key for creating a high-performing website regardless of where in the world your website is based. 

A CDN intelligently works around the common issues of long loading times and poor quality of the delivered content by storing a cached version of all your content in various geographical locations via local servers. These local points of presence (PoP's) ensure that the visitor can access the content within their proximity and thereby maintain a high image and video quality of the delivered content as well as seamless loading times. 

Acquiring an ICP license is mandatory

For any business that wants to make its website available in China, acquiring an ICP license issued by the Chinese Ministry of Industry and Information Technology is mandatory. This means that if you have a Chinese domain for your website, having an ICP licence is required. This is regardless of whether your website is hosted on a server in mainland China or delivered from abroad via a CDN.

Which types of websites need a content delivery network?

Are you considering investing in a CDN solution to aid your content delivery performance, especially in countries far from your server's location? The good news is that you don't have to be a large enterprise to benefit from CDN.

Issues with underperforming content delivery is especially a significant risk if your website is heavy with content and stores countless product pictures or include videos and video games. If you also have a large number of files only accessible on a single server hosted outside China, for example, chances are that it can quickly be overloaded and cause issues with delayed response during peak periods.

What to do next?

Your best bet is to partner with a leading China-based CDN provider. China Telecom has a robust terrestrial and submarine cable backbone and a large network of PoP sites distributed between Europe and the China-APAC region, ensuring high quality content delivery speeds at all times.