Cross messaging platforms are on a roll with their increasing popularity among millions of users. A much recent player, Samsung ChatOn, has scored more than a 100 million global users within a span of one and a half years.

The South Korean tech giant announced Sunday, the proud milestone of more than 100 million users. Half the subscribers signed up for the service in the last four months, claims the company's  Official Blog.

 Samsung ChatOn  is a cross messaging platform that comes free with a  majority of Samsung devices like Galaxy Note 3 and S 4, Galaxy Gear smartwatch and Galaxy camera. The service provides a Samsung account ID to its users and they can sign up from five different devices at a time including from a PC with the Samsung ID. ChatOn messaging service can be used by Android, iOS , Windows and Blackberry users as well.

 The ChatOn service supports voice and video chat on its latest version updated June, 2013. However, the service is only limited to Galaxy S4 for now and will be rolled out to other Samsung devices over time, reports AndroidPolice. Samsung attributes the growing popularity of its cross- messaging platform with more users adopting the service in India, China and the U.S. The messaging service is slowly gaining ground in Europe and the Middle East.  

Also the service being offered in multiple languages has made it more popular. The service is accessible across 237 countries and supports 63 languages for now with 10 regional dialects for India itself and will include 13 more Indian dialects by the year end. "The service was designed to ensure that users across the globe can communicate in multiple languages - ChatON currently supports 63 languages in major countries of the world. ChatON was designed in-line with Samsung's drive to deliver products that meet specific local needs in different markets," reads the official blog. "Additional features such as the Ramadan Anicon have helped boost its popularity in the Middle East."

The messaging service is easy to use with its drag and drop feature allowing media files to be dropped in the chat windows. It has to work a little further on its features to keep pace with other popular messaging services like Whats App and Viber serving more than 300 million users.