Kate Middleton looked stunning in the first family photos with baby Prince George and Prince William. The royal mom wore a fuchsia colored wrap dress as she happily stood next her husband with the royal baby resting peacefully in her arms.

According to Hollywood Life, the dress so many women are talking about is not only chic but affordable. The Duchess of Cambridge stuck with her maternity designer of choice and wore a Seraphine dress that only costs $79. The dress was reportedly taken from her closet.

The dress features an empire waist, knot detailing and a deep V-neck which is designed for mothers who breastfeed. The dress is very similar to the one Middleton wore as she left the hospital and presented the royal baby to the world.

The maternity dress is available on the Seraphine website and also comes in royal blue, coral and a flower print. However, due to the high demand for the dress the website states that it won't be able to ship out anymore until the week of Sept. 16, the Huffington Post reports.

"The Kate effect is huge and we have been enjoying a 400% growth in sakes since it became public that Kate bought Seraphine dresses back in April 2013," Cecile Reinaud, the founder of Seraphine told Hello magazine. "A few weeks ago she was photographed wearing our Renata Spotty dress while shopping on King's Road and our sales boomed immediately with the dress completely selling out."

Speaking about Kate's maternity style Reinaud said: "Kate has managed to stay true to her feminie and chic style during pregnancy. She has loved a bit of polka dot and soft prints and has continued to wow us with her stunning figure and legs by opting for slightly shorter hemline and accentuating her empire line."